FLIP THE BRAND
FLIP THE BRAND
Marketing & Branding
Flip the Brand is a creative marketing and branding event where participants transform an existing brand by changing its positioning, identity, or target market. The challenge is to think beyond the brand's current image and develop a fresh, innovative concept. Participants will present their revamped brand and justify how their changes can create greater customer appeal and business value. The event tests creativity, strategic thinking, marketing knowledge, and presentation skills.
Secure Your Spot
Limited seats available.
- 1st Prize
- ₹ 4000
- 2nd Prize
- ₹ 2000
- 3rd Prize
- ₹ TBA
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CommerceEvent Round Details
In this round, participating teams will select a well-known brand and complete a comprehensive brand transformation proposal based on a specific challenge. Each team must analyze the current brand positioning, detail their innovative strategic pivots, and present a viable marketing strategy to the panel.
- Teams can choose any existing brand from any industry.
- Teams will be given a specific transformation challenge, such as changing the target audience, positioning, product category, pricing strategy, or brand image.
- The original brand should be recognisable, but teams must present a new and innovative version of it.
- Teams must explain the original brand, proposed changes, target market, new positioning, and marketing strategy.
- Each team will get 5–10 minutes for their presentation, followed by 3–5 minutes of Q&A.
CommerceFLIP THE BRAND
FLIP THE BRAND
Marketing & Branding
Flip the Brand is a creative marketing and branding event where participants transform an existing brand by changing its positioning, identity, or target market. The challenge is to think beyond the brand's current image and develop a fresh, innovative concept. Participants will present their revamped brand and justify how their changes can create greater customer appeal and business value. The event tests creativity, strategic thinking, marketing knowledge, and presentation skills.
Secure Your Spot
Limited seats available.
- 1st Prize
- ₹ 4000
- 2nd Prize
- ₹ 2000
- 3rd Prize
- ₹ TBA
Event Round Details
In this round, participating teams will select a well-known brand and complete a comprehensive brand transformation proposal based on a specific challenge. Each team must analyze the current brand positioning, detail their innovative strategic pivots, and present a viable marketing strategy to the panel.
- Teams can choose any existing brand from any industry.
- Teams will be given a specific transformation challenge, such as changing the target audience, positioning, product category, pricing strategy, or brand image.
- The original brand should be recognisable, but teams must present a new and innovative version of it.
- Teams must explain the original brand, proposed changes, target market, new positioning, and marketing strategy.
- Each team will get 5–10 minutes for their presentation, followed by 3–5 minutes of Q&A.
Event Heads
More Chaos
About the event
The Hush is a silent business simulation where teams run their own company, bidding and trading for limited resources without speaking a single word. Every team secretly chases a different goal, hidden from everyone else until the very end. Along the way, live "Breaking News" twists and surprise Hush Cards force teams to rethink their strategy on the spot. Its part business strategy, part mystery and the silence is what makes it work.
Go to eventTHE HUSH
Strategic decision making and Negotiation
About the event
BIZQUIZ is an intellectually stimulating competition centered around putting your trivia knowledge of the business world to the test. It provides a one-of-a-kind quizzing experience that requires participants to use critical thinking and problem-solving abilities while demonstrating their strategic acumen and knowledge in the world of businesses in this fast-paced world.
Go to eventBizQuiz
Quiz
About the event
Movie Mania comprises of 2 rounds designed to test participants' creativity, movie knowledge, communication skills and humor.
Go to eventMovie Mania
Movies
